As we move along in our Brand Positioning series, we’ve covered the Importance of Brand DNA, Defining your Target Audiences,…
The power of brand recognition — And how it’s making Papa John’s new marketing campaign useless The “Good” of Brand Recognition When hearing…
Creating Brand Messaging Thus far in our Brand Positioning series, we’ve discussed how “Brand success starts with your DNA” and…
Defining Your Target Audiences As I’ve mentioned in previous articles, defining your brand positioning provides a set of advantages for…
Brand Success Starts with your DNA The question of why some individuals achieve success while others do not is often asked…
5 Ways to Build Brand Awareness If people do not know your business exists, are you really in business? As…
The Miseducation of Branding — What You Should Really Know If you were to search “what is branding” in an online search engine…
What is brand positioning? It’s become commonplace to hear individuals mention how things are either “good or bad” for their…
How Creating Emotional Connections Builds Your Brand Howard Schultz, the brilliant mind behind one of the most recognizable brands in the…
How Brand Recognition Boosts Customer Loyalty Traditionally, I have found that the concept of brand recognition is either often overlooked by…