Book Recommendation: Get to Aha

“Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition” is a book written by Andy Cunningham that explores…

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The Fairytale Brand — Why thinking that brands are built overnight is more fairytale than reality.

The phrase “Once upon a time” has been an opening narrative to some of history’s greatest fairytales and is a…

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You Already Have a Personal Brand

Here’s How to Take Control Of It “How do I create a personal brand?” This is a question I’m often asked…

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Building A Brand Tribe, Part 2: The Big Green Egg Effect

Building A Brand Tribe, Part 2: The Big Green Egg Effect In part 1 of the Building a Brand Tribe series,…

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Building A Brand Tribe (Part 1): The Big Green Egg Effect

Image of Eggotoberfest Over the weekend I was invited to attend Eggotoberfest, an annual event held by The Big Green…

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Benefits of Brand Awareness Campaigns

Throughout our Brand Positioning series, we’ve touched on several elements, such as the importance of defining your Brand DNA, Target…

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3 Benefits of Defining Your Communication Roadmap

As we move along in our Brand Positioning series, we’ve covered the Importance of Brand DNA, Defining your Target Audiences,…

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The power of brand recognition — And how it’s making Papa John’s new marketing campaign useless

The power of brand recognition — And how it’s making Papa John’s new marketing campaign useless The “Good” of Brand Recognition When hearing…

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Creating Brand Messaging

Creating Brand Messaging Thus far in our Brand Positioning series, we’ve discussed how “Brand success starts with your DNA” and…

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Defining Your Target Audiences

Defining Your Target Audiences As I’ve mentioned in previous articles, defining your brand positioning provides a set of advantages for…

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