The Fairytale Brand — Why thinking that brands are built overnight is more fairytale than reality.

The Fairytale Brand — Why thinking that brands are built overnight is more fairytale than reality. The phrase “Once upon a time” has been an opening narrative to some of history’s greatest fairytales, and is a phrase befitting of introducing the story of…

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You Already Have a Personal Brand

You Already Have a Personal Brand Here’s How to Take Control Of It “How do I create a personal brand?” This is a question I’m often asked in social settings after it’s discovered that I am a brand strategist, and my answer…

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Building A Brand Tribe, Part 2: The Big Green Egg Effect

Building A Brand Tribe, Part 2: The Big Green Egg Effect In part 1 of the Building a Brand Tribe series, we discussed the impact building a tribal brand can have on the success of your business. If you did not…

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Building A Brand Tribe (Part 1): The Big Green Egg Effect

Building A Brand Tribe (Part 1): The Big Green Egg Effect Eggotoberfest Over the weekend I was invited to attend Eggotoberfest, an annual event held by The Big Green Egg Company that provides their brand enthusiasts the opportunity to come together…

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Benefits of Brand Awareness Campaigns

Benefits of Brand Awareness Campaigns Throughout our Brand Positioning series, we’ve touched on several elements such as the importance of defining your Brand DNA, Target Audiences, Brand Messaging, and Communication Roadmap. Now it’s time to turn your focus to combining…

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3 Benefits of Defining Your Communication Roadmap

3 Benefits of Defining Your Communication Roadmap As we move along in our Brand Positioning series, we’ve covered the Importance of Brand DNA, Defining your Target Audiences, and Clarifying your Brand Messaging. Now it’s time to place our focus toward…

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The power of brand recognition — And how it’s making Papa John’s new marketing campaign useless

The power of brand recognition — And how it’s making Papa John’s new marketing campaign useless The “Good” of Brand Recognition When hearing the name Papa John’s Pizza, what comes to mind? For a majority of individuals, this name triggers thoughts of the…

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Creating Brand Messaging

Creating Brand Messaging Thus far in our Brand Positioning series, we’ve discussed how “Brand success starts with your DNA” and the importance of “Defining your target audiences,” which are essential in developing a strong brand foundation for your business. The…

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Defining Your Target Audiences

Defining Your Target Audiences As I’ve mentioned in previous articles, defining your brand positioning provides a set of advantages for obtaining success in your business; like defining whom you are as a brand, differentiating yourself from competitors, and clarifying your…

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Brand Success Starts with your DNA

Brand Success Starts with your DNA The question of why some individuals achieve success while others do not is often asked and has been scientifically associated with our DNA. Researchers at the University of Edinburgh in the United Kingdom conducted a…

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