“Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition” is a book written by Andy Cunningham that explores…
The phrase “Once upon a time” has been an opening narrative to some of history’s greatest fairytales and is a…
Here’s How to Take Control Of It “How do I create a personal brand?” This is a question I’m often asked…
Building A Brand Tribe, Part 2: The Big Green Egg Effect In part 1 of the Building a Brand Tribe series,…
Image of Eggotoberfest Over the weekend I was invited to attend Eggotoberfest, an annual event held by The Big Green…
Throughout our Brand Positioning series, we’ve touched on several elements, such as the importance of defining your Brand DNA, Target…
As we move along in our Brand Positioning series, we’ve covered the Importance of Brand DNA, Defining your Target Audiences,…
The power of brand recognition — And how it’s making Papa John’s new marketing campaign useless The “Good” of Brand Recognition When hearing…
Creating Brand Messaging Thus far in our Brand Positioning series, we’ve discussed how “Brand success starts with your DNA” and…
Defining Your Target Audiences As I’ve mentioned in previous articles, defining your brand positioning provides a set of advantages for…