“Onward: How Starbucks Fought for Its Life Without Losing Its Soul” is a book written by Howard Schultz, the former CEO of Starbucks. It is a memoir that tells the story of Schultz’s return to Starbucks and his efforts to revitalize the company after a period of decline.
The book covers Schultz’s early life and career, his involvement with Starbucks, and his eventual return to the company as CEO. It also touches on the challenges and successes of his tenure as CEO, and the strategies he implemented to turn the company around and return it to growth.
One of the key themes of the book is the importance of values and purpose in driving success. Schultz writes about his belief in the power of people and the importance of creating a positive culture and sense of community within a company. He also reflects on the challenges of balancing short-term goals with long-term vision, and the importance of maintaining a sense of purpose and values even in times of crisis.
Overall, “Onward” is a well-written and engaging memoir that offers valuable insights into the challenges and successes of building and leading a successful company. It is an excellent resource for entrepreneurs and business leaders looking for inspiration and guidance on how to drive growth and success.