Why Continual Brand Investment is Paramount to Your Success When thinking of branding, a majority of individuals, including seasoned business professionals…
Multicultural Consumers are Key to Your Brands Growth As a brand strategist, one of my key objectives while working with clients…
The Secret Ingredient to Brand Success One of the greatest things about branding is that the keys to success have to…
We live in such a fast-paced “I need it now” society that often, as business leaders, we find ourselves making…
Over the past 24 months, I’ve sat in several meetings and held conversations with leaders who say, “I don’t understand…
A true definition of what a brand is & why it matters You may not realize it, but the term “brand”…
It’s November 9th, 2016, less than 24 hours since Republican Presidential nominee Donald J. Trump earned the vote of the…