Why Continual Brand Investment is Paramount to Your Success

Why Continual Brand Investment is Paramount to Your Success When thinking of branding, a majority of individuals, including seasoned business professionals…

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Multicultural Consumers are Key to Your Brands Growth

Multicultural Consumers are Key to Your Brands Growth As a brand strategist, one of my key objectives while working with clients…

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The Secret Ingredient to Brand Success

The Secret Ingredient to Brand Success One of the greatest things about branding is that the keys to success have to…

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Top 2 reasons brand strategy is important to your business

We live in such a fast-paced “I need it now” society that often, as business leaders, we find ourselves making…

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How Johnson & Johnson’s Baby Care Rebrand Misses the Mark

Over the past 24 months, I’ve sat in several meetings and held conversations with leaders who say, “I don’t understand…

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What is a brand?

A true definition of what a brand is & why it matters You may not realize it, but the term “brand”…

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What Brand Leaders Can Learn From Donald Trump

It’s November 9th, 2016, less than 24 hours since Republican Presidential nominee Donald J. Trump earned the vote of the…

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