The power of brand recognition — And how it’s making Papa John’s new marketing campaign useless The “Good” of Brand Recognition When hearing…

Creating Brand Messaging Thus far in our Brand Positioning series, we’ve discussed how “Brand success starts with your DNA” and…

Defining Your Target Audiences As I’ve mentioned in previous articles, defining your brand positioning provides a set of advantages for…

Brand Success Starts with your DNA The question of why some individuals achieve success while others do not is often asked…