The power of brand recognition — And how it’s making Papa John’s new marketing campaign useless

The power of brand recognition — And how it’s making Papa John’s new marketing campaign useless The “Good” of Brand Recognition When hearing the name Papa John’s Pizza, what comes to mind? For a majority of individuals, this name triggers thoughts of the…

More Details
Creating Brand Messaging

Creating Brand Messaging Thus far in our Brand Positioning series, we’ve discussed how “Brand success starts with your DNA” and the importance of “Defining your target audiences,” which are essential in developing a strong brand foundation for your business. The…

More Details
Defining Your Target Audiences

Defining Your Target Audiences As I’ve mentioned in previous articles, defining your brand positioning provides a set of advantages for obtaining success in your business; like defining whom you are as a brand, differentiating yourself from competitors, and clarifying your…

More Details
Brand Success Starts with your DNA

Brand Success Starts with your DNA The question of why some individuals achieve success while others do not is often asked and has been scientifically associated with our DNA. Researchers at the University of Edinburgh in the United Kingdom conducted a…

More Details