“Profit First” is a book written by Mike Michalowicz that explores the concept of using profit as the primary focus of a business, rather than simply generating revenue. In the book, Michalowicz argues that by prioritizing profit, business owners can improve their financial stability, increase the value of their business, and ultimately achieve greater success.

One of the key themes of the book is the importance of managing cash flow and developing a system for allocating profits to different areas of the business. Michalowicz offers a number of practical tools and strategies for implementing the Profit First system, including creating profit-based budgets, setting aside a percentage of revenue as profit, and using “profit accounts” to manage and allocate funds.

Overall, “Profit First” is a practical and insightful book that offers valuable insights and guidance for business owners looking to improve their financial stability and increase the value of their business. Whether you are an entrepreneur, a small business owner, or a financial professional, this book is well worth reading.