The Miseducation of Branding — What You Should Really Know If you were to search “what is branding” in an online search engine…
What is brand positioning? It’s become commonplace to hear individuals mention how things are either “good or bad” for their…
How Creating Emotional Connections Builds Your Brand Howard Schultz, the brilliant mind behind one of the most recognizable brands in the…
How Brand Recognition Boosts Customer Loyalty Traditionally, I have found that the concept of brand recognition is either often overlooked by…
Why Continual Brand Investment is Paramount to Your Success When thinking of branding, a majority of individuals, including seasoned business professionals…
Multicultural Consumers are Key to Your Brands Growth As a brand strategist, one of my key objectives while working with clients…
The Secret Ingredient to Brand Success One of the greatest things about branding is that the keys to success have to…
We live in such a fast-paced “I need it now” society that often, as business leaders, we find ourselves making…
Over the past 24 months, I’ve sat in several meetings and held conversations with leaders who say, “I don’t understand…
A true definition of what a brand is & why it matters You may not realize it, but the term “brand”…