What is brand positioning?

What is brand positioning? It’s become commonplace to hear individuals mention how things are either “good or bad” for their…

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What is a brand?

A true definition of what a brand is & why it matters You may not realize it, but the term “brand”…

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What Brand Leaders Can Learn From Donald Trump

It’s November 9th, 2016, less than 24 hours since Republican Presidential nominee Donald J. Trump earned the vote of the…

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