What is brand positioning? It’s become commonplace to hear individuals mention how things are either “good or bad” for their…
How Brand Recognition Boosts Customer Loyalty Traditionally, I have found that the concept of brand recognition is either often overlooked by…
Why Continual Brand Investment is Paramount to Your Success When thinking of branding, a majority of individuals, including seasoned business professionals…
Over the past 24 months, I’ve sat in several meetings and held conversations with leaders who say, “I don’t understand…
It’s November 9th, 2016, less than 24 hours since Republican Presidential nominee Donald J. Trump earned the vote of the…