“Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team” is a book co-authored by Simon Sinek, David Mead, and Peter Docker. It is based on the idea that people and organizations are more successful when they have a clear sense of purpose, or “why.”
The book begins by introducing the concept of the “Golden Circle,” which is a framework for understanding how great leaders and organizations inspire action. The Golden Circle consists of three elements: why, how, and what. The authors argue that most organizations focus on the “what” they do and the “how” they do it, but that the most inspiring and successful organizations start with the “why” – their purpose or belief.
The book then goes on to provide a step-by-step guide for finding your “why” and using it to drive success. It covers topics such as how to identify and articulate your purpose, how to align your actions with your purpose, and how to create a sense of purpose within your team or organization.
Overall, “Find Your Why” is a practical and inspiring book that can help individuals and organizations discover and embrace their purpose. It is well-written and offers a number of helpful exercises and tools to help readers find and clarify their own “why.”