How Brand Recognition Boosts Customer Loyalty

How Brand Recognition Boosts Customer Loyalty Traditionally, I have found that the concept of brand recognition is either often overlooked by business owners, or it’s lumped together and categorized with brand awareness. I can see how this can happen, however brand…

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Why Continual Brand Investment is Paramount to Your Success

Why Continual Brand Investment is Paramount to Your Success When thinking of branding, a majority of individuals, including seasoned business professionals operate under the assumption that brand investment happens at the start of the businesses journey. Logo.. check! Business cards.. check!…

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Multicultural Consumers are Key to Your Brands Growth

Multicultural Consumers are Key to Your Brands Growth As a brand strategist, one of my key objectives while working with clients is to create emotional connections between their products/services and their target audiences. Emotions significantly influence and, in many cases, determine…

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The Secret Ingredient to Brand Success

The Secret Ingredient to Brand Success One of the greatest things about branding is that the keys to success have to be followed by businesses of all sizes. Whether you’re a small startup planting your initial branding seeds, a regional business…

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Top 2 reasons brand strategy is important to your business

Top 2 reasons brand strategy is important to your business We live in such a fast-paced, “I need it now” society that often as business leaders we find ourselves making impulse decisions to stay with or in front of our competitors….

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