How Johnson & Johnson’s Baby Care Rebrand Misses the Mark
How Johnson & Johnson’s Baby Care Rebrand Misses the Mark Over the past 24-months, I’ve sat in several meetings and held conversations with leaders who say, “I don’t understand Millennials.” This has become a familiar sentiment among leaders who are classified…
What is a brand?
What is a brand? A true definition of what a brand is & why it matters You may not realize it, but the term “brand” is one of the most used buzzwords in the English language. It seems that over the past…