How Johnson & Johnson’s Baby Care Rebrand Misses the Mark

How Johnson & Johnson’s Baby Care Rebrand Misses the Mark Over the past 24-months, I’ve sat in several meetings and held conversations with leaders who say, “I don’t understand Millennials.” This has become a familiar sentiment among leaders who are classified…

More Details
What is a brand?

What is a brand? A true definition of what a brand is & why it matters You may not realize it, but the term “brand” is one of the most used buzzwords in the English language. It seems that over the past…

More Details