Black & Brown founders deserve more than donations from the VC Community
Black & Brown founders deserve more than donations from the VC Community Image courtesy of blackillustrations.com Last week was one for the record books, and I’m not referring to the continued mass protests that are being held to fix the…
Why I pivoted into Venture Capital
You may be unaware of this situation even occurring, but the name Tom Austin recently made headlines due to racial profiling a group of Black men. Tom first questioned and then threatened to call the police on the group of…
So I’ve started a business, now what?
So I’ve started a business, now what? Having a mentor is not a sign of weakness; it is a sign of having the right mindset for success Throughout life, there will be only a handful of truly euphoric moments that we will…
The Fairytale Brand — Why thinking that brands are built overnight is more fairytale than reality.
The Fairytale Brand — Why thinking that brands are built overnight is more fairytale than reality. The phrase “Once upon a time” has been an opening narrative to some of history’s greatest fairytales, and is a phrase befitting of introducing the story of…
The Entrepreneur Conundrum — Do I Need a Co-Founder? (Part 2)
The Entrepreneur Conundrum — Do I Need a Co-Founder? (Part 2) In part 1 of The “Entrepreneur Conundrum, Do I need a co-founder” series we discussed how to internally approach the process of determining if you need a co-founder. If you missed part…
The Entrepreneur Conundrum — Do I Need a Co-Founder? (Part 1)
The Entrepreneur Conundrum — Do I Need a Co-Founder? (Part 1) Several weeks ago I had an opportunity to participate in a flash accelerator, which is similar to speed dating but with entrepreneurs and business consultants. Each session consisted of 30-minutes of 1-on-1…
You Already Have a Personal Brand
You Already Have a Personal Brand Here’s How to Take Control Of It “How do I create a personal brand?” This is a question I’m often asked in social settings after it’s discovered that I am a brand strategist, and my answer…
Building A Brand Tribe, Part 2: The Big Green Egg Effect
Building A Brand Tribe, Part 2: The Big Green Egg Effect In part 1 of the Building a Brand Tribe series, we discussed the impact building a tribal brand can have on the success of your business. If you did not…
Building A Brand Tribe (Part 1): The Big Green Egg Effect
Building A Brand Tribe (Part 1): The Big Green Egg Effect Eggotoberfest Over the weekend I was invited to attend Eggotoberfest, an annual event held by The Big Green Egg Company that provides their brand enthusiasts the opportunity to come together…
Benefits of Brand Awareness Campaigns
Benefits of Brand Awareness Campaigns Throughout our Brand Positioning series, we’ve touched on several elements such as the importance of defining your Brand DNA, Target Audiences, Brand Messaging, and Communication Roadmap. Now it’s time to turn your focus to combining…