5 Ways to Build Brand Awareness

5 Ways to Build Brand Awareness If people do not know your business exists, are you really in business? As…

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The Miseducation of Branding — What You Should Really Know

The Miseducation of Branding — What You Should Really Know If you were to search “what is branding” in an online search engine…

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What is brand positioning?

What is brand positioning? It’s become commonplace to hear individuals mention how things are either “good or bad” for their…

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How Creating Emotional Connections Builds Your Brand

How Creating Emotional Connections Builds Your Brand Howard Schultz, the brilliant mind behind one of the most recognizable brands in the…

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