5 Ways to Build Brand Awareness

5 Ways to Build Brand Awareness If people do not know your business exists, are you really in business? As an entrepreneur, the ability to launch a product or service that connects and resonates with your target audiences often determines…

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The Miseducation of Branding — What You Should Really Know

The Miseducation of Branding — What You Should Really Know If you were to search “what is branding” in an online search engine of your choosing, Google, Bing, Youtube, and so on the results will provide countless answers to this question. I say…

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What is brand positioning?

What is brand positioning? It’s become commonplace to hear individuals mention how things are either “good or bad” for their brands. This statement applies to entertainers, athletes, business professionals, social media stars, and the list goes on. Yes, it’s true…

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How Creating Emotional Connections Builds Your Brand

How Creating Emotional Connections Builds Your Brand Howard Schultz, the brilliant mind behind one of the most recognizable brands in the world started with the company as its Marketing Director. Schultz vision and execution of how Starbucks positioning in the market…

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